DIGITAL STRATEGY / SOCIAL PPC / CONTENT MARKETING / ANIMATION
Hiire is a new recruitment solution that connects the right people to the right jobs. Hiire's mobile app uses sophisticated ranking to work out which vacancies best match a jobseeker’s skills and ambition and makes applying and communicating between both parties incredibly easy.
We were challenged to help grow brand awareness and build an online presence that would impress potential investors.
There are two very distinct target audiences, jobseekers, and recruiters. We profiled both groups and created user personas that we then created differing marketing campaigns for. Using a mixture of Facebook ads and Instagram ads, we devised multiple ad creative and copy and ran an awareness campaign, then later a conversion campaign to drive app downloads. We increased Facebook followers by over 500% and drove a high number of new app downloads.