Broomhill Dental Practice is a long established dental practice in the West End of Glasgow, having been originally established in the 1940's. It was taken over by new owners who decided that the brand needed polishing.
Situated in the affluent Broomhill area, popular with families, the practice had a good client base of loyal locals. We decided to stay true to the brands roots and focus on the community feel that the practice was known for. The new logo embraces the people aspect with the two figures overlapping to create the shape of a tooth. The typeface has a very distinctive air, and a lovely soft approachable feeling. The curve of the letter 't' has a distinct likeness to a smile.
We created the new brand and digital strategy which focused on growing the practice's client base of private and NHS patients. Part of this was a new website design which is being used to generate new custom and facilitate online consultation bookings.